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Data expo creates new media spectacle

By Li Yang ( chinadaily.com.cn )

Updated: 2015-05-29

The Guiyang International Big Data Expo, May 26 - 29, in the city of Guiyang, Guizhou province has attracted the attention of China's major web and social media sites and has seen millions of web posts regarding the expo, and click of 1.3 million.

Thanks to the popularization of digital tablets and 4G networks, mobile news is a major source of information for the public at large, including expo updates. So, some major web media, such as Xinhuanet, People.com.cn and PhoenixNet even prepared special coverage of it with real-time broadcasting.

And interactive sharing and customization news sites, such as Zaker and Toutiao, covered the data expo topic, attracting millions of comments, while words like "data expo", "Guiyang", "big data" and "block data" were popular search terms on China's major search engines -- Baidu.com and haosou.com -- because of the expo.

Its theme, "Big Data Security and Development in the Internet Plus Era" helped to pull in more than 360 well-known companies from China and abroad, including Huawei, Alibaba, Lenovo, Google, HP and Microsoft, with a product and services display area of 60,000 square meters and leading Internet-era figures such as Jack Ma, chairman of the Alibaba Group, Zhou Hongyi, chairman of the Internet security company Qihoo, and Terry Guo, chairman of Foxconn.

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