While Martell, Remy Martin, Hennessy and Chivas are widely known in China, Guizhou's leading liqueur companies have turned to overseas markets.

Guizhou Moutai [Photo/gzgov.gov.cn]

A liquor industry insider has even said Chinese consumers have taken 10 to 20 years to accept foreign alcohol and their drinking habits and drinking culture. So it has taken longer for Chinese liqueur to enter the overseas market.

The year 2012 marks the beginning of a change for the Chinese liqueur industry. Since then, the liqueur market in China is not optimistic The situation has still not improved now.

Guizhou Guotai liqueur [Photo/gzgov.gov.cn]

Most leading beverage companies in China have turned to overseas markets, in order to survive in the industry. However, it has to be said that their major overseas consumers are overseas Chinese, which still makes up only a small portion of the potential market.

Taking advantage of Guizhou liqueur's global influence, Guizhou's "going-out" strategy has been relatively successful compared to its peers.

Guizhou Xijiu [Photo/gzgov.gov.cn]

According to the Guizhou Entry-Exit Inspection and Quarantine Bureau, totally total of 744,000 liters of liqueur in Guizhou have been exported overseas during rthe first eight months of the year, a total export value of 120 million dollars.

Guizhou Moutai has built for itself great recognition in the international market. Moutai is one of the top three distilled liquors in the world, together with Scotch whisky and Cognac brandy. Currently, Guizhou Moutai has entered tax free shops in Asia, Europe, America and South Africa. Between January and August of 2014, as many as 720,000 liters of Moutai have been exported, worth 1,100 million dollars .

Moutai's export volume makes up ninety percent of the total liqueur export volume of Guizhou.