Christmas is a time for giving and the Kempinski Hotel in the city of Guiyang, Guizhou province has really gotten into the holiday spirit and is using the opportunity to give something to primary school students in rural areas.

Kempinski Hotel Guiyang baked the city's longest stolen, a German traditional fruitcake that dates back to the 1600s, with powdered sugar and icing.[Photo provided to chiandaily.com.cn]

For the Christmas season, Kempinski Hotel Guiyang baked the city's longest stolen, a German traditional fruitcake that dates back to the 1600s, with powdered sugar and icing.

Florian Walther, Kempinski Hotel Guiyang GM, speaks at the charity event.[Photo provided to chinadaily.com.cn]

Kempinski Hotel's 80-m-long stolen, selling for 15 yuan ($ 2.30) a slice, at Lixing Shopping Mall in Guiyang, raising 13,800 yuan, all of which is donated to primary school students in Liu Zhi county.

Florian Walther, Kempinski Hotel Guiyang GM, saying that they play an active role in charity as part of their social responsibility and believe that charity is an effective way to promote their mission of being "people-oriented".