The event showcases Guizhou's specialty products. [Photo provided to eguizhou.gov.cn]

The "Chengjiu Meihao · Shuangju Guizhou" 2025 Weibo Tourism Guizhou Night was held on Dec 22 in Guiyang, capital of Southwest China's Guizhou province, bringing together over 300 experts, scholars, cultural figures, Weibo influencers, and tourism representatives, who immersed themselves in Guizhou's charm and charted a new chapter for integrated cultural and tourism development.

In recent years, the province has embraced a strategy of integrating culture, tourism, and sports, utilizing culture to enrich tourism experiences, tourism to showcase cultural heritage, and sports to energize the tourism sector. It has also promoted sports development, establishing itself as a premier global destination for mountain outdoor sports.

The event featured multiple activities, including the Weibo "City of Dreams" launch ceremony, the premiere of Finding the Most Beautiful Destination: Mysterious Guizhou's second season, tourism promotions, expert discussions, and interactive exchanges. It also served as a hub for industry collaboration while amplifying Guizhou's tourism resources and cultural charm through social media and influencer engagement.

The event invited internet influencers to embark on immersive journeys across Guizhou, exploring everything from hot springs and world-class bridges to adrenaline-pumping high-altitude adventures and Guizhou-style New Year celebrations infused with intangible cultural heritage and the beauty of red culture.

By blending traditional culture with a fresh, youthful storytelling approach, the event transformed Guizhou's winter tourism into an immersive adventure, helping the province's winter scene gain broader appeal.