Guizhou's village events take center stage at 22nd ICIF

Participants play in the "Zhen BA" basketball competition at the fair. [Photo/ddcpc website]

The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) is being held in Shenzhen, South China's Guangdong province, from May 21 to 25. The stage at the Guizhou pavilion transformed into a runway on May 24, as Dong ethnic songs, local dances, and the "Wumeng village show" took turns in the spotlight, drawing massive crowds.

The morning kicked off with the Bouyei dance, which electrified the venue. Dressed in traditional Bouyei attire, performers tossed and caught bags, with their agile movements eliciting waves of laughter and applause.

The atmosphere reached a fever pitch with the debut of the "Wumeng village show". Performers from Panzhou city took to the stage wearing ethnic costumes that blended traditional culture with modern design concepts.

Off the stage, the "Village Basketball Association" and "Village Super League" booths were packed with custom basketballs, soccer balls, and over 30 types of creative cultural merchandise. Visitors crowded around for a look at the batik T-shirts, "champion bull" plushies, Dong embroidered dolls, hats, and refrigerator magnets.

This year's ICIF also introduced a special "Village BA" Shenzhen spin-off – dubbed "Zhen BA" – in Hall 13. Bringing the basketball experience into the exhibition hall, the event drew lines of participants, becoming a highlight of the fair.