Long March film Crossing set to boost Guizhou tourism this summer

A poster for the movie Crossing, set to release in June. [Photo provided to chinadaily.com.cn]

The upcoming film Crossing, centered on the Red Army's Long March (1934-36), is expected to draw more tourists to Guizhou province, where much of it was filmed.

Local authorities have launched a range of promotions ahead of the film's June release, including free admission for visitors who present a movie ticket stub, to encourage trips to the real-life sites of the Red Army's four crossings of the Chishui River in 1935, a series of maneuvers that helped the troops break through Kuomintang encirclement.

A poster for the movie Crossing, set to release in June. [Photo provided to chinadaily.com.cn]

Long associated with the Red Army's journey during the Long March, Guizhou is home to many historic sites and stories that continue to draw visitors. The campaign is aimed at tapping into the province's busy summer travel season.

According to Guizhou's tourism authorities, out-of-province visitors who present a ticket stub for screenings of Crossing between June 26 and July 26 will be eligible for one free entry to a state-owned A-level scenic spot in the province.

During the film's release period, the Guizhou government is also working with major ticketing platforms to offer cinema vouchers worth 10 yuan ($1.47) and 15 yuan nationwide.