Guizhou shines at 2026 China Culture & Tourism Industries Expo

Traditional ethnic garments on display at the Guizhou pavilion. [Photo/ddcpc website]

The 2026 China Culture & Tourism Industries Expo opened in Tianjin on Sept 3. Running for four days, the Guizhou Pavilion is spotlighting its brand-new cultural tourism concept and formats, showcasing the province's cultural heritage, long-stay tourism resources, and high-quality tourism products.

Inside the pavilion, the "Guizhou Long-Stay Tourism Map" highlighted its cool summer retreat belt, southern Guizhou sunny living belt, wellness and healing belt, and multiple health-retreat bases. Visitors could also experience traditional Chinese medicine therapies on-site.

Several premium tour routes made their debut at the exhibition, covering themes such as mountain adventure, ethnic culture experiences, summer health retreats, and study tours. These routes featured renowned scenic spots, as well as lesser-known, deeply immersive hidden gems designed to meet the diverse travel preferences of various visitors.

Upon entering the Guizhou Pavilion, the most eye-catching exhibits were a complete set of handmade Miao wedding attire passed down through three generations and a traditional Sui ethnic horsehair embroidery outfit.

In addition, mountain specialty products such as batik items, embroidery, silver ornaments, tea, cili (chestnut rose) products, moon cakes, and fruit wines drew crowds of visitors to stop and browse.