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Cun Chao's biggest 'shareholder' and her 50 yuan

By Song Shixiong | 21st Century Media| Updated: 2026-10-19 Print

Once among the last counties in China to shake off poverty, Rongjiang in Southwest China's Guizhou province is now drawing growing attention thanks to its Village Super League, or "Cun Chao". From a 94-year-old grandmother donating 50 yuan to become its "biggest shareholder" to local efforts to boost cultural tourism, dining and specialty products, this rural soccer tournament continues to inspire new stories.

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