- MEDIA CENTER
The cross-border trading center presents a livestreaming session at the Guiyang Free Trade Zone. [Photo/China Daily]
Since the 13th Five-Year Plan (2016-20) concluded, Guiyang, capital of Guizhou province, has focused on revitalizing its commerce industry, boosting consumption and optimizing its market environment to move forward with high-quality development.
Chen Yan, mayor of Guiyang, said the city aims to be a regional center for international consumption.
"Guiyang will further boost the integration of culture, business and tourism," he said.
As of November 2020, the city has built and operated 37 large shopping malls and pedestrian streets, with a total business area of approximately 3.5 million square meters.
There are an additional 15 large shopping malls and other commercial projects under construction, with a total area of some 2.55 million square meters. New consumer hot spots such as Ikea, InCity and Wanda Plaza are taking shape.
Guiyang has introduced international and domestic chain supermarkets such as Wal-Mart, Metro, Beijing Hualian Group and Yonghui Supermarket.
Big data is deeply integrated in the city's commerce industry.
As an example, since Alibaba-owned supermarket chain Hema Xiansheng entered Guiyang in 2017, it has adopted an online and offline omnichannel business model, deployed five stores in central urban areas such as Yunyan, Nanming, and Guanshanhu and renovated 15 supermarkets of Taoxianda, the Taobao mobile app's fresh delivery section.
China e-commerce giant JD has created an online-to-offline platform to provide consumers with home delivery services for daily necessities.
From January to October 2020, the city's cross-border e-commerce tallied $374 million. During the 13th Five-Year Plan, the city's market supervision department improved the business environment by adding more than 581,000 market entities.
During the Double Eleven shopping gala of 2020, Li Nana, general manager of a trading company that sells Southeast Asian goods in the Guiyang G7 Bonded Plaza, was busy.
"Our store's sales and visitor flow quadrupled compared to a usual day. Thai handicrafts, dried fruits, Indian incense and other products are selling very quickly," Li said.
The Southeast Asian products the company exhibits and sells can maximize benefits for consumers.
"Everyone knows that you can buy imported products with affordable, fidelity, and quality bonded here. It's becoming more and more prosperous."
Since its trial operation on Jan 18,2020, the Guiyang G7 Bonded Plaza has received more than 310,000 visitors and tallied sales of more than 9 million yuan ($1.39 million).
Online sales recorded more than 1.8 million yuan and cross-border product sales reached 800,000 yuan. Offline sales exceeded 7.2 million yuan.
The G7 Bonded Plaza project adopts an "online plus offline" integrated development plan. The combined business model is currently the largest comprehensive cross-border e-commerce service platform in Guizhou.